The internet has become a primary source of advertisement for many
people. The internet offers low-cost and sometimes free methods to
promote products and services for businesses. There are many different
ways to advertise through the internet, and one of them involves the use
of social media The following article contains information on social
media marketing and how to use it.
Email Marketing Checklist
There are a number of different things you need to do to set
up an email marketing campaign. This email marketing checklist will serve as a step-by-step
system that will help you set up your campaign from beginning to end.
Domain – First, you need a domain name for your squeeze
page. This will serve not only to host your opt-in form, but also to host your
Hosting – If you don’t already have hosting,
you’ll need to get some to host your domain. HostGator.com is a popular choice.
Squeeze Page Design – A good squeeze page design
is essential. You can get a custom design done for under $100, or you can use a
template. You could also use a clean CSS template if you don’t want to use a
Squeeze Page Copy or Video – You will also need a
way to lure visitors to join your list. You’ll need a really great headline,
plus either a fantastic video or some very compelling bullet points.
Incentive Offer – You will need to offer some
sort of incentive to get people to subscribe. This could be something as simple
as a 10 page report that offers some “top secret” information, or as complex as
a complete course of some sort.
Autoresponder Provider – Obviously, you will
need a provider to send emails through. I suggest signing up to one of the bigger
providers, as they can offer higher deliverability than smaller providers. Try
aWeber.com or GetResponse.com.
Deliver the Incentive – You will need to build a
page to send people to after they subscribe. This page will host a link to the
download, as well as potentially having some sort of advertisement for your own
product or an affiliate product.
Schedule Autoresponder Messages – Once
everything else is in place, be sure to set up some messages that will be
delivered every day or two for a while after someone signs up. These should
offer some value, such as articles and resources, but every 3-4 messages you
can include a marketing message for your own product or an affiliate offer.